# Product

## Register

product

## Users

Steel-industry analysts, managers, and institute members who need fast, credible market and risk intelligence. They use the frontend as a Persian-first research portal and the dashboard as a scanning surface for world, industry, pricing, competitor, and strategic signals.

## Product Purpose

The product helps users monitor steel-sector change, understand risks and opportunities, and move from broad market signals to sharper decisions. Success means the interface feels trustworthy, dense enough for expert work, and easy to scan without decorative friction.

## Brand Personality

Analytical, authoritative, restrained. The experience should feel like a serious research desk: calm, precise, and current.

## Anti-references

Avoid generic SaaS dashboards, decorative card piles, overdone glass effects, playful motion, weak gray text, and controls that look novel but are hard to understand. Avoid making data-heavy surfaces feel like a marketing landing page.

## Design Principles

Prioritize scanning over spectacle.

Use brand color to clarify state, not decorate inactive UI.

Keep Persian RTL reading comfortable with strong hierarchy and stable spacing.

Make interaction states obvious: active, hover, focus, disabled, and reduced-motion behavior should all be intentional.

Preserve expert trust through restraint, consistency, and clean data presentation.

## Accessibility & Inclusion

Target WCAG AA contrast for text and controls. Respect reduced motion. Do not rely on color alone for active state. Preserve keyboard-accessible controls and visible focus states.